The WildTomato Story

The Team


Lisa Friis


A born and bred Kiwi, Lisa spent much of her career to date working in investment banking in London, Sydney, Hong Kong and Singapore. A keen equestrienne, netballer and all-round sports fanatic, Lisa is mum to teenager Charlotte, while treasured family pets include her horse George, and dogs Bella and Codie.

 021 087 94411

Lynda 17

Lynda Papesch 


Passionate about print media, Lynda is a seasoned journalist who has worked on newspapers in the Bay of Plenty, Marlborough and Nelson. She’s run her own media consultancy company in the past and particularly enjoys writing people stories.

021 073 2786


Carrie Frew

Advertising Manager

Carrie has a passion for promoting businesses on all media platforms. With several years in both print and digital media advertising experience, Carrie has worked with numerous businesses all over New Zealand, in many different industries, on their brand awareness and a variety of campaigns. Her relatable and genuine nature is why she connects with and understands businesses and knows what works best for advertising campaigns and achieving brand recognition. Carrie enjoys the client relationship management aspect of her job which gives businesses confidence in her ability to best manage their advertising needs.

021 190  7120

Jack mugshot

Jack Martin


Jack grew up on a farm in Great Britain. After dropping out of university to travel round the world, he started his first business, Meon Valley Barbecues, spit-roasting pigs and lambs at weddings and corporate events in the beautiful Hampshire countryside. Jack came to New Zealand to marry his wonderful Kiwi girlfriend, and bought WildTomato in 2008, installing himself as editor and publisher. After 10 years of epic adventures in business, the great outdoors and Nelson generally, he has moved back to England to launch a dairy products company from his family’s dairy farm. Jack is married with four children and enjoys football, mountain-biking, skiing and great stories of every sort.